Have you ever been able to spot stable strategies for winning SEO?

The evolving nature of this technology may keep you fighting with the puzzle of staying in success line and so I believe it is impossible to trace a stable strategy forever. The technology is getting updated every minute and so the strategies to success should also be designed accordingly.

Now it is the app, which is being missed out by most of the Search Engine webmasters and so letting down the exposure of mobile from the scenario. The companies even without an application are also in the part of the ranking competition with the app and more frequently apps are winning over the websites. This is happening as a part of Google’s updating in mobile results. The changes made are not only focusing on the internal pages of the application for ranking, but also considering the app as whole element, which is paving its way to top search results.

In fact the following details can help you in demystifying the hidden connection between SEO ranking and applications.

App Packs and Google Ranking

The recent updating in Google Search has made the evaluation of apps in a more specific way and with the launch of the “App Packs” everything seems to be in the comfort zone.

  • App packs work differently from App deep links. This is because the app packs send traffic to the landing pages of the app store which OS-specific, unlike the app deep links which directly works on the app pages on the user’s device.
  • Another feature of App packs is that it considers only those apps which are compatible with the device you are using. In case if a particular app is not compatible with the OS or device, then definitely it will not be considered for ranking.
  • The Mobile Search Results of Google Apps usually appears to be colorful and informative from the first view itself with icon, ratings, price, version etc.
  • App Pack usually lists one to six lists of applications and is provided with an expansion arrow, when initiated will list out twelve more results.
  • Once the Google identifies that the user is in search of a particular application or a task, it triggers the App Pack in mobile and list down all the related apps. For instance, if a user is searching for “games” then all game apps will be listed according to the ranking priority.
  • The connection between App Packs and Keyword Ranking Tool has not yet made clear, so it is advised to use the device specific simulator to explore the impact.
  • The Google is still doing the research on the number of searches on which the App Packs are initiated. It is continuing as a long process because the number varies depending on the device the searcher is using. 

The Factors of Ranking on App Pack

The landing pages of the mobile apps are scanned with the algorithm and based on that they determine which should be ranked first on the App Pack. The app stores which are OS – specific are not depended for determining the rank on App Pack. However, the app that gets top rank in the App Pack are also ranked similarly in the App store that are OS-Specific, since the ranking format seems to be almost same in both.

Adding keyword focused title and description on the app can be the best way for improving priority in the Search Engines. That is, if suppose a user is searching for “Exam app” in the app store, he or she may not type the word app, instead they simply use “Exam”. But at the same time, Google searcher will go for “Exam app”, in order to get more favorable search results. So optimizing target keyword is very important in App Pack Ranking too.

Another priority in ranking is the star rating present in a mobile application. That is an app having a keyword match in the title may not win the ranking, if another app have a keyword match in only description alone, but with star rating.

However the traditional priorities are changing with new technologies and its rationalized feature for exploring the best for better resources.