Showing up in searches is indeed essential for both the website and business. It can drive more visitors to your site with no doubt. Highly relevant content, keyword are some of the key elements apply for traditional SEO strategy. It does have a role in improving the local discovery.

Google Search Engine Result Page (SERP) is the web page which shows all the results according to the search queries requested by the Internet user. To be listed on the first page of SERPs is the most challenging thing facing by an organization. Organic search can enhance your business in many great ways. It operates with an aim in increasing your search engine ranking for product related searches. Google has been changing its algorithm every time. In order to cope up with this, we must need powerful SEO strategies.

The main change happened with the Google’s new layout is that the advertisements on the right hand side of the page has been removed. Reports state that people only does a downward check on the sites show up in the web page. This happens in just nine or ten seconds. So we have to opt for a quality SEO strategy as we cannot change the Google layout.

Keyword

This is the central ingredient which contribute all the traffic to your site. These are the queries searched by the Internet users in the search engines. Therefore, much attention should be focused on keywords.

Link building

Links from high ranking websites is useful in link building. Link building can affect a website’s performance. It can also destroy your site, if links are connected to irrelevant websites or if you use some kind of unnatural links.

Social media

Social media can improve your search engine rankings. Every time we share a post on social media, it gets shared to a wider range of audience. Promoting a product through social media has a remarkable effect on driving visitor turned customers. You can provide the location and many other details about your brand while promoting through social networking giants like Facebook, Twitter, Google+ and many more.

Local SEO

Getting consumer reviews are an important local SEO strategy, which can strongly influence on the SEO efforts. Positive reviews from the customers helps in building trust and reputation to the organization. It also helps in driving more customers towards your product in future. A web page for filling out the feedback will be useful to get the right feedback from the customers or separate e-mails can be sent to the customers asking for feedback.

Content quality

Content is the king of every web page. In order to drive more customers, it is not good to fill your content with the keywords. Good and quality content is needed for making a web page reader-friendly.

Finally, this is the major change by which Google has introduced to revolutionize the web. We should go for solid SEO strategies to adjust with the Google’s ever changing algorithm.