As you know, the popular search engine Google is known for its hate towards unnatural and spammy links that violates its Webmaster guidelines. Google expresses its hate by penalizing those websites that use black hat SEO tactics to manipulate PageRank for gaining top rankings in the search results. Google uses its powerful weapon called Penguin algorithm to detect spammy links and impose penalty at sites using those kinds of links for achieve top website rankings. If you are one of those site owners who received penalty action and you might get a message from Google in your Webmaster tools account about Google’s manual spam action against your site. Sometimes, you won’t get a message but if you observe your site visitor traffic in the Google Analytics account and you will see the graph is dropping for a past few months. So, now you will be thinking on how to revoke Google’s penalty and how to increase site traffic after being hit by a penalty action.
What Happens after Manual Spam Action is Revoked
Google imposes link based penalties in two ways – partial manual action and sitewide manual action. A website get partial penalty when Google detect a pattern of artificial, unnatural or manipulative links pointing to webpages on that site. The search engine will inform you about the penalty in your Webmaster tools account (Webmaster tools>Search Traffic>Manual Actions). Sometimes you may get a message saying one particular webpage of your site is penalized and to prevent further decrease of your site traffic, it is important to take necessary steps to revoke the manual action. First you have to conduct thorough backlink audit and remove those links that Google views as inorganic and manipulative. If successful, you will receive a message from Google informing that the manual action against your site has been revoked. According to experts, there are 3 possibilities that are observed when a link penalty action is lifted – no change, partial recovery and slow recovery until Google refreshes its Penguin algorithm.
Sitewide manual action happens when you receive a message from Google which says, “Google has identified a pattern of deceptive, unnatural artificial or manipulative links pointing to webpages on this site. These may be the result of link scheme participation or due to purchasing links to overcome PageRank”. When your site is imposed with sitewide action, you will lose rankings in terms of brand queries and sometimes a search for your URL will fail to show your website. Google imposes this type of penalty when there is obvious manipulation of the search results is detected. Some of the manipulative tactics that are used by site owners include purchasing links, widespread creation of spammy backlinks or creating more number of interlinked microsites. The procedure for removing sitewide penalty action is the same as of sites affected with partial penalty action. Unlike the partial penalty recovery, sites that are recovered from statewide penalty have witnessed an increase in search traffic often in terms of brand terms. Some sites have gained increased traffic within short time after the lifting of penalty and some sites have witnessed increase in traffic after days or months and sometimes the increase in traffic can happen after new Penguin update is rolled.
Professional Help is Recommended
Penalty action whether it is partial or statewide affects badly to those businesses especially small enterprises as they are competing with their bigger counterparts. Most small businesses doesn’t know what to do after being hit by penalty action and some of them try to remove the penalty by themselves which leads to bigger troubles. These businesses doesn’t know that there are SEO firms that provide penalty recovery services which ensure 100% site recovery after being hit by Penguin or Panda updates. There are professionals who have considerable experience and skills to complete the given task on time. They can analyze your website, your traffic and your link profile in order to pinpoint the reason for the drop in the site traffic. After determining the cause, they will work together to formalize a plan for SEO recovery efforts and the results obtained will be more than you have been expected.
