More and more enterprises especially in the small-medium business sector are now realizing the power of online video marketing and how it can make an impact on their SEO campaigns. Thanks to the popular video sharing sites such as Youtube and Dailymotion, online videos can help you in express your ideas more clearly and can be made more entertaining.
If you want to post content as just plain articles or blogs, no one will look at it as people think them as boring and is a waste of time. But if you make a video that has got quality content which is at same time informative and entertaining then surely people will look at it and they will share it to their friends via social networking sites. Nowadays, even big business enterprises spend considerable amount on video marketing to create awareness about their products/services in an eye-catching and effective way. Here are some video marketing ideas that will provide a long-term and quality-driven approach to your video SEO campaign.
- To make a video ‘hit’ in the social media network, the video must have great content that must provide new information to the viewers or able to solve problems. Also, making videos with great quality content is not that difficult and it can be as simple as getting one of your subject matter specialists to sit down for a short interview or filming a white boarding session. Determine how your videos going to help your audience in solving their problems or obstacles that occur regularly.
- Provide your audience an opportunity to make a call of action or guide them to the next logical step and for that, you can use interactive video elements such as quizzes, in-video links, forms and surveys that enables you to connect with your audience at key moments and drive action. For example, if you build a how-to video for your app and use in-video interactivity to link your targeted customer directly to the point in your app where the customer can accomplish what he/she just learned.
- Try to group together your video assets and set up your video portal or video gallery with categories and tags so that it will be easy for your audience what they are looking for and can easily navigate between videos seamlessly. To make your video portal user-friendly, avoid the endless stream of video players on a single webpage. Make sure that you created a separate landing page for each video so that Google and other search engines can find and index each video individually.
- Many SEO experts are of the view that for getting more SEO benefits from your videos is to host on your own domain. Even though YouTube, Dailymotion and Vimeo are the popular video marketing platforms, hosting videos on your own website will ensure more search traffic to your site. Make use of an online video platform that is created out of a video sitemap on a subdomain on your website. If you are using YouTube or Vimeo to embed video on your site, you are simply giving away all the SEO credit for your content.
- To enhance the chances of getting SEO boost for your website, allow others to embed your online videos into their work. Also, you can increase the chance for more inbound links to your own website by allowing others to easily embed your videos on their website.
Video Marketing Ensures More SEO Benefits
As you know, people look for information that is useful and visually attractive, and videos are one way of targeting customers to your products/services. With popular social media sites such as Facebook, Twitter and Google+, your videos can lots of likes and shares and ensure more user traffic to your website. You can enlist the help of professionals who have considerable skills and experience in this field and provide you solutions that will ensure high SEO rankings and can expect more returns.
