Your Business Venture can be Benefited from Using LinkedIn Premium

Social media sites such as Facebook, Twitter and LinkedIn have boosted online marketing efforts of businesses, irrespective of their size, and they are willing to spend more on social media marketing due to its high efficiency. Unlike Facebook and Twitter, LinkedIn is actually a professional networking site and the basic functionality of the site allows professionals (users) to create profiles and “connections” to each other on a social networking platform which may represent real-world professional relationships. LinkedIn offers premium subscriptions for business users, recruiters, jobseekers, and sales professionals. If you are looking for ways to benefit your business, then use LinkedIn Premium. It helps in looking up networking connections to posting jobs it is a fantastic forum for business. To find out how you can utilize LinkedIn premium to benefit your company, here are seven ways to do it.

  • Marketing and Integration Partnerships – You can use your LinkedIn Premium account to contact key industry players where you have built software integrations and at companies that would be good partners for cross-promotional campaigns. It has been great as your LinkedIn profile lends you a lot more credibility than if you were just writing to a support or info email address. You can be sure that you are reaching important decision-makers directly. 
  • Using inMail – Using LinkedIn’s inMail program you can email other members and in order to do so you must purchase credits. This feature is only in Premium accounts and since one of the great benefits of LinkedIn is networking for business purposes, this ability to contact potential clients or partners is very valuable. 
  • Use of Sales Navigator – LinkedIn Premium provides another feature called Sales navigator which allows businesses to keep up with their accounts and leads like never before. It also provides insights on lead updates, news, potential leads, and shares from your LinkedIn network and will even let you message new prospects privately, which is a feature that is not available with a basic LinkedIn account. 
  • Start Real Time Conversations – Your LinkedIn Premium account enables you to take part in conversations with potential clients in each corner of the globe and create real, meaningful conversations with them. Rather than blindly adding connections with no sort of real relationship, the premium account provides you more opportunity to learn about an individual and reach out to them in an organic and genuine manner. 
  • Who Seen Your Profile – To get warm leads for potential business partners, you can use the “Who’s Viewed Your Profile” feature. People who have found you on LinkedIn tends to be far more convenient to connecting, particularly when you reach out by asking what it was that lead them to visit your LinkedIn page. Many marketing experts recommend business owners to check in on this part of the site regularly. 
  • Taking LinkedIn Polls – LinkedIn Polls are another great tool offered by LinkedIn Premium which can be used to get instant feedback for anything from product/service features to blog topics. As most businesses these days are more active on LinkedIn than compared to other social media sites, so it is a great place to get more feedback. The associated tools provided by LinkedIn Premium make that process even easier. 
  • Generating Leads – LinkedIn Premium offer tools to generate considerable leads for your business. Not only can they send messages to people they are connected with, but they can also see who views their profile and have access to more robust search capabilities within the professional networking site. This helps them prospect and generate more leads. 
  • Establishing Points of Connection Easily – Other than providing business owners with the contact information of potential partners and clients, LinkedIn Premium also provides a strategy to establish understanding as quickly and efficiently as possible. That is vital in terms of increasing your closing rate.

With the help of your LinkedIn Premium account, you can also make lists of people whom you know and people you want to know in order to track communication progress and status. From all this, now you know the potential of using LinkedIn as a marketing platform and it costs you only a small amount which is the subscription amount you have paid for opening a LinkedIn Premium account.