Seven New Facebook Features that Both Users and Businesses are Waiting for

Just like Google introduces new features to its popular products (such as Google Search, Gmail, Youtube, and Google News), world’s popular social media site Facebook is gearing up to introduce seven new features to its social network. By doing this, the company hopes it will satisfy both users and businesses that are using it as a marketing platform. Facebook announced a slew of changes at recently held F8 developer conference, and they will soon be launching new features that will make it simpler for users to communicate with their friends and organizations. While these changes will make the social media giant more user-friendly for an average individual, it will definitely provide some benefits for businesses using the platform for marketing and advertising purposes. Here are the seven features that Facebook going to roll out in coming months.

  • Spherical Videos on Your Newsfeed – Facebook will soon introduce spherical videos which are somewhat similar to Street View on Google Maps. The social media company said that its website will soon support videos that are shot with 360 degree camera technology. This will allow Facebook users to click and drag on the screen to change the perspective they see. At the same time, Google also announced similar video format to be rolled out in Youtube in the near future. 
  • Using Other Apps you can Reply fto Messages – According to Facebook, you will be able to use third-party mobile apps within its Messenger app. So, if you want to create a gif or meme, you can open an app that does this in Messenger. This new feature allows you to create messages and send it. Also, with this feature you will no longer require closing the Messenger app or opening a third-party app, make the creation, copy it and go back to Messenger to paste in and send.
  • Tracking Purchases Within Facebook Messenger – It’s a delightful announcement especially for retail businesses as Facebook Messenger app will soon be integrated into eCommerce websites. When you make purchases from a eCommerce site, you will have the option to connect the eCommerce site to your Facebook page. Businesses can then send you notifications and your purchases in your Messenger app. 
  • Embedding Facebook Videos on Other Websites – We all know that YouTube provides the facility to embed its videos to other websites with ease. Now you can do the same with Facebook videos thereby you no longer require to share videos by linking to them. With this feature rolled out, you can able to upload videos to your Facebook page and get embed codes to place them on websites of your choice. 
  • Facebook will Soon Show Comments Posted on Other Sites – If you read a news article or a blog and comment on it, and if that piece of content has been posted on the social media site, then your comment will show up under the blog or article post on Facebook. This will enable media firms to generate more engagement with their content. According to Facebook, popular news websites The Huffington Post and Buzzfeed have been among the first to test this feature. 
  • Facebook Allows You to Control More Devices – It seems that Facebook is entering the world of Internet of Things (IoT) with the announcement of new ways for its development team to create programs that can control everything from your garage door to your self-watering plant. But Facebook didn’t reveal much information about how they are going to integrate Facebook with Internet-of-Things devices. 
  • App Analytics – Facebook will soon launch a dashboard for mobile app developers so that they can monitor who are all interacting with their mobile apps. This new feature will not charge anything from developers, and it will help them to find where all these interactions are coming from and across all devices.

These are the exciting new things that will soon be rolling out by Facebook. From the perspective of a personal user, these features will improve the user experience of the social media site. When it comes to the perspective of a business enterprise, these changes will only boost their marketing and ad campaigns.